As we recently reported, the bigwigs at the Kyoto Municipal Transportation Bureau got together a while back and had a little brainstorming session regarding how to convince more people to use the subway. So what did they come up with?
Super-kawaii moe anime girls plastered all over the place! All part of the “Let’s ride the subway” advertising campaign, which hopes to bring in an extra 50,000 passengers a day. So how are people reacting to the sudden plethora of brightly colored cuteness all over their train platforms and carriages?
Promotional characters Moe Uzumasa (brown hair), Saki Matsuga (short, blonde hair) and Misa Ono (black hair, glasses) have completely taken over the Kyoto subway system, and you can now see their adorable faces plastered all over station walls, billboards, posters, and even special subway tickets! Let’s check out some pics!
京都市交通局3人娘揃い踏みw
右から、
太秦萌、松賀咲、小野ミサ。皆可愛い。
FSSはミサだけど、正統派JKの萌も中々。咲はやんちゃ娘だが意外と純情かも。
（京都市役所前駅にて） http://t.co/rDs2cPxXnl
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たかどん (@_takadon) March 11, 2014▲ “Moe, Saki and Misa at Kyoto Shiyakushomae station. They’re all cute, but Moe is the most “high-school”, and Saki looks mischievous.”
いつの間に(^^;;京都市地下鉄が・・・ http://t.co/BtchDECbxY
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dai_tatsu (@wantapanda) February 19, 2015▲ “When did this happen? Look what’s happened to Kyoto’s subway!”
京都市地下鉄アニメCMは、四条駅のデジタルサイネージで好評放送中です。地下鉄の構内でアニメが流れてるってのもなかなか斬新な風景なので、京都観光の際はぜひ。 http://t.co/oAk1VUk9Z7
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魚雷映蔵 GYORAI EIZO (@gyorai_) February 15, 2015▲ “The Kyoto subway anime commercial playing on a screen at Shijo Station. It gives the subway kind of a different, fresh feel. Check it out if you come to Kyoto.”
京都地下鉄のキャラクターかわいい。大阪にもこういうの欲しい http://t.co/HBhLOCvkiP
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(大阪紳士)あずまん (@bg_azuman) September 21, 2014▲ “Kyoto’s subway girls are so cute. I wish we had this in Osaka.”
今、京都市地下鉄の各駅で最も注目を集めているメガネっ娘こと小野ミサちゃんです http://t.co/xEnaySiF5a
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にわりまし (@2warimasi) April 05, 2014▲ “Misa Ono, the “meganekko” (cute girl in glasses) who’s been catching my attention all over Kyoto’s subway.”
#ツインテールの日
小野ミサ嬢は俺の嫁(ﾄﾞﾔｯ http://t.co/P7GLpzXSnb
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葛城高原号[SMUE小野ミサ推し] (@katsuragi_r) February 02, 2015▲ “Misa Ono is my wife. Whatcha gonna do ’bout it?”
「地下鉄に乗るっ」のコラボポスター第二弾が発表されました。今回のコラボは二条城です。11月10日より、当日ご利用の1日乗車券を提示して二条城にご来場いただくと、このポスターをプレゼントします～。咲とミサの絡みを是非ご覧ください。 http://t.co/3s8OVniHbW
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Naoki Isogai (@Koro0902) October 29, 2014▲ “The second ‘Let’s Ride the Subway’ poster has arrived. This time, they’re at Nijo Castle. If you buy an all-day subway pass from November 10 and visit Nijo Castle on the same day, you’ll get this poster free. Check out Saki and Misa linking arms.”
まだ、地下鉄に乗るっ「太秦萌」柄(IC告知用)のバス一日券残ってる駅がありました。 http://t.co/Wq89iRyMze
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すずしの (@rin_sino) February 24, 2015▲ “My Kyoto city bus pass featuring Moe Uzumasa from the “Let’s Ride the Subway” campaign.”
トラフィカ京カードめっちゃ可愛い さすが京都 http://t.co/iRDYAvVrpu
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なまぐさ＠同盟のアーティスト (@namagusa_boze) February 04, 2015▲ “Kyoto’s travel cards, so very cute. Well done Kyoto.”
京都市地下鉄専用プリペイドカードを複数買いするタイプの京都のオタク http://t.co/EbZjsSqAzc
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にわりまし (@2warimasi) June 01, 2014▲ “I’m the kind of Kyoto otaku who buys multiple prepaid travel cards.”
京都市の地下鉄専用1日乗車カード♪(600円)
可愛い(’-’*)♪
このシリーズの女の子好き。黒髪ツインテールのこは軽音でギターやってる女子高生、小野ミサちゃん。推してます http://t.co/UZHsvfZcaK
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nanaco (@life_designer75) December 27, 2014▲ “Kyoto subway all-day pass! 600 yen (US$ 5)! So cute. I love the girls from this campaign. The black-haired one with the twin tails plays guitar, and she’s called Misa Ono.”
財布に新品のトラフィカカードが13枚ある時点でおかしいんだけどな、
あ^〜小野ミサちゃんが出でぎだ〜〜〜 http://t.co/0ZDWYbzMnz
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(@dai2621) February 11, 2015▲ “I have 13 prepaid cards in my wallet now, is that weird? Oh, it’s a Misa Ono card this time!”
本日から京都市動物園と「地下鉄に乗るっ」の太秦萌達とのコラボが始まります。一日乗車券を提示して入園いただくとポスター等プレゼント！皆様是非動物園へ！ bit.ly/1l1k0Ai http://t.co/VOJ9qRqqPg
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賀茂川 (@kamogawasodachi) August 13, 2014▲ “There’s a promotion between the Kyoto subway and the Kyoto City zoo featuring Moe and pals! If you buy an all-day subway pass and go to the zoo on the same day, you can get this poster free! Let’s go to the zoo everybody!”
「地下鉄に乗るっ」コラボ企画第三弾です。今回は京都国際マンガミュージアム！ポスタープレゼントもあるそうです。掲出は１８日から！ bit.ly/1yKYQGp http://t.co/xjjCan7EQW
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賀茂川 (@kamogawasodachi) February 16, 2015▲ “The third “Let’s Ride the Subway” collaboration poster! This time for the National Manga Musuem. You can get a free poster apparently. It starts from the 18th!”
A fourth character, Sono Uzumasa (who is Moe’s cousin) has also been introduced for the purposes of promoting the subway to students of Kyoto’s universities:
夕焼け空追ってたら太秦萌姉妹きたああああああ(マジで無意識に) http://t.co/s6noscLQmI
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にし@ｷﾙﾐｰ委託前 (@2outni4) June 15, 2014▲ “Uzumasa cousins against a beautiful sunset! Wowwwww!”
太秦萌のいとこ、太秦そのが最近増殖している件 http://t.co/xgs68k75D9
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京都うらみちあんない〜お兄さん〜穴場情報 (@KYOTO_uramichi) June 14, 2014▲ “Moe Uzumasa’s cousin, Sono Uzumasa has been appearing all over the place recently.”
あざとい！あざといぞ太秦萌もとい太秦その！！……ありがとうございますありがとうございますありがとうございます京都住んでて良かった(再認識) http://t.co/3GIrYdN9kp
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にし@ｷﾙﾐｰ委託前 (@2outni4) June 15, 2014▲ “Moe Uzumasa and Sono Uzumasa everywhere! EVERYWHERE! Oh thank you, thank you, so glad I live in Kyoto!”
What do you think of this promotional campaign, now you’ve seen what it looks like? Would it inspire you to use the subway on your next trip to Kyoto? Or do you think that moe girls clash with Kyoto’s traditional aesthetic? Let us know your thoughts!
Source: Naver Matome
Main Image: Twitter @_takadon
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Origin: Here’s what Kyoto’s subway looks like plastered with anime girls
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